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It was fun, but it was chaotic like a software hippy commune. In the early years we cared a lot about fighting the вЂњcorporate suitsвЂќ and showing how alternative we were. What is your culture and work environment like? Money feeds into that, but so does the quality of our products, the competence of coworkers, and happiness of customers. The most important measure of success to me is whether everyone in the company enjoys their work. We passed the $1M revenue mark in 1996 and have remained well above that ever since. The company became profitable in 1994 and has been profitable every year since then. Since then IвЂ™ve never received any type of investment or loan for the company. Also, North Carolina law at the time required at least two partners to form an LLC. I didnвЂ™t need the money by then, but it made Dad feel better about not loaning me money in the beginning. It started to support me pretty soon, which was easy since I was just living off of burritos in a cheap apartment.ДЄ few years later, I sold my father 1% of the company for $2000. I quickly made my first set of Photoshop plug-ins called The Black Box. ItвЂ™s amazing what fear of starvation will do for your work ethic. I asked my parents for money, but they thought I was being irresponsible (correct at the time), so I got a $2000 bank loan to buy a low end Mac. George left for saner pastures and years later founded Zengobi, maker of Curio. When our first project was severely delayed by our publisher, we had no financial cushion. We quit our day jobs, had almost no savings, and I was borrowing my roommateвЂ™s computer to work on our products. I donвЂ™t recommend starting a business the way we did. How much cash did you need to get up and running? How did you get that money? An experienced software CEO laughed when he heard our predictions of easy success and said, вЂњI promise that if you ever get rich, you will have earned every penny.вЂќ So true! We are successful, but it has been 17 years of challenging work. He laughed when he heard our predictions of easy success and said, вЂњI promise that if you ever get rich, you will have earned every penny.вЂќ So true! We are successful, but it has been 17 years of challenging work. IвЂ™ll never forget a conversation we had with a friend who was an experienced software CEO. I have to admit that we partly did it because we thought we would get rich quickly.

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My friend George Browning and I left school together to start Alien Skin Software. When I figured out that I wanted to make bug free finished tools, it was an easy decision to move into commercial software. I enjoyed computer graphics research, but I didnвЂ™t like the unfinished state of most software created in academia. What was that situation like? How did you make the decision to jump ship? You dropped out of computer science graduate school to start the company. I love our calm efficiency and would not trade it for extra excitement.

Now we coordinate our efforts and get much more done in less time.

These days we donвЂ™t experience quite as much novelty, but there is always something new to learn. On the negative side, we worked very long hours and there was a lot of chaos. The early years were exciting because I was experiencing completely new things like travel, leading a team, and handling what, to me, were large amounts of money. WhatвЂ™s your evolution been like with the company?

Another difference is that we have been around for 17 years. As a result, we deal with some old fashioned issues like piracy, resellers, and physical disks. Unlike many of the other companies highlighted here, our software is on the desktop rather than on a web server. Our strength is making research level image processing easy to use. Most of our photography plug-ins are more practical tools for things like resizing, but there are some cool photo effects too, such as film simulation and oil painting. Our graphic design plug-ins tend to be glitzy effects like fire and lightning. We make Photoshop plug-ins for photography and graphic design.

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This is part of our вЂњBootstrapped, Profitable, & ProudвЂќ series which profiles companies that have $1MM+ in revenues, didnвЂ™t take VC, and are profitable. This is a Q&A with Jeff Butterworth (pictured below), Queen Bee (CEO when speaking to suits) of Alien Skin Software.

2022.07

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Adobe indesign cs6 free download trial version